Only used for direct mailing?

postcard makeup | multiple mailshot | referral/feedback |

There's more about Postcards that meets the eye...

Take another look at the humble postcard. Size A6, although appears small, is actually quite versatile (and fits nicely into a C6 envelope if necessary), even though it's dimensions restrict the amount of content you can fit on it. Consider these points:

• use both sides –– twice the space for your purpose

• chose a relevant and striking picture for the front face

• design the reverse for the message and even an address section

• compose a catchy headline that grabs your reader's attention

• ask a question that will make your readers say 'yes'

• use a rememberable strapline to reinforce your message

• the language should be succinct, poignant and thought-provoking

• don't write too much –– less is more and you haven't the space

• bullet point the solutions to your customers' pain through your benefits

• use jargon-free, easily digestible words for easy scanning

• add a time-dependent call-to-action laced with enticing incentives or special offers

• make sure your contact details are large, clear and visible several times

• increase professionalism with good design and printing

• take care with materials, colours and typefaces used

• avoid illegibility such as dark backgrounds or distracting multiple fonts

Uses:

Multi-mailshots for long-term promotions (read this newsletter for more):

Referral or feedback postcards with testimonials (read this newsletter for more):