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The purpose of a newsletter
The main purpose of a newsletter is to provide informative and updated news, either for your customers or to your workforce [more...]

What does a newsletter consist of?
In part 1 of the various elements which make up a newsletter and their purposes, we find out about names, titles and headlines [more...]

What else does a newsletter consist of?
In part 2 we explore the remaining elements that are relevant to the content of a newsletter, such as the body, columns, departments, images [more...]

Using white space
‘White space’ is the absence of text or graphics (which, of course, isn’t white if used on coloured paper). Its purpose is to provide a sense of [more...]

What makes a good newsletter?
To create a good newsletter a series of procedures have to be carried out in a consistent manner. It is worth creating a template or grid from [more...]

If you want to know more...
All you have to do is – go ask Alice!

Paper versus electronic newsletters
The rise of the e-newsletter has occurred due to increases in technology and our busy professional lifestyles. Sending emails is relatively [more...]

Newsletter mistakes – how to avoid them
One thing that inhibits you from appreciating a newsletter is when it’s too cluttered to read – what is termed as ‘grey pages’. This usually [more...]

 
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How to manage an outsourced newsletter
Content/copy/images for the newsletter are delivered to the designer via email, postage or courier. Proofs and amendments are delivered similarly both ways. Once approved, the final product can be emailed, saved on a stick or burnt onto a CD and delivered to the printers. Arrangements are then made for the completed product to be delivered to the customer or direct to the distribution venue.

The different kinds of newsletter
The promotional newsletter – a marketing tool to promote a product or service sent to existing or prospective customers. It should not be a sales pitch and is generally free of charge.
The relationship newsletter – sent to a membership of either free or subscribed members of organisations, churches, clubs, alumni or those of a shared interest.
The expert newsletter – focuses on a specific topic and consists of information the recipient has requested and paid for via subscription.