What else does a newsletter consist of?
In part 2 we explore the remaining elements that are relevant to the content of a newsletter, such as the body, columns, departments, images more...

Using white space
‘White space’ is the absence of text or graphics (which, of course, isn’t white if used on coloured paper). Its purpose is to provide a sense of more...

What makes a good newsletter?
To create a good newsletter a series of procedures have to be carried out in a consistent manner. It is worth creating a template or grid from more...

If you want to know more...
All you have to do is – go ask Alice!

Fill in your details here to subscribe to our newsletter 'Clear to Go' and receive "10 points to achieve success in your marketing material".
Name:
Email:

How to manage an outsourced newsletter
Content/copy/images for the newsletter are delivered to the designer via email, postage or courier. Proofs and amendments are delivered similarly both ways. Once approved, the final product can be emailed, saved on a stick or burnt onto a CD and delivered to the printers. Arrangements are then made for the completed product to be delivered to the customer or direct to the distribution venue.