Marketing material makeovers

Adapt your business for your customers, not for yourself. Turn around your marketing material so your customers notice your message, can read and understand it, and then will want to take action!

If you're not sure whether your marketing material is doing its job, give it that kick start it needs with a make-over. There are a variety of techniques that can be applied to lift your leaflets, and even slight alterations could make your networking stationery more noticeable, get your literature read and your brochures browsed through.

Below are two examples of makeover, to a leaflet and to an advert for a magazine (the makeover is the second example in each case).

These changes are usually quite subtle and not immediately noticeable, but these are changing the positioning of text and images, focusing on the words used (to the headline, strapline and content), allowing the design to 'breathe', and drawing attention to certain areas like the contact details.

An important element for adverts are the use of borders within the magazine page to provide more space. Consider the quality of the photographs, text positioning to draw the eye in to the most important areas, the use of a strapline and a freer use of colour.

A make-over takes advantage of rethinking about the text, which images are more effective, updating of information, improvement of colour use, and the implication of marketing theories such as a strapline and incentives with a call to action. All these items and areas are fully discussed with you to obtain the best possible outcome.

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