Marketing material make-overs

What is your business for – yourself or your customers? Would having excellently produced marketing material ensure your customers notice you more, read and absorb your literature, and then take action?

If you're not sure whether your marketing material is doing its job, give it that kick start it needs with a make-over. There are a variety of techniques that can be applied to lift your leaflets, make your networking stationery more noticeable, get your literature read and your brochures browsed through.

Below are two examples of makeover, to a leaflet and to an advert for a magazine (the makeover is the second example in each case).

The changes that are made are usually quite subtle and are not immediately noticeable, but alteration is made to the positioning of text and images, the words used (to the headline, strapline and content), the use of white space for allowing the design to 'breathe', and drawing attention to certain areas like the contact details.

What you cannot appreciate here is the print quality, the improved photographs, the kind of paper used, the correction of the colours – all contributing towards a much better leaflet.

The changes to the advertisements here are very subtle, but what is not shown is the use of borders within the magazine page to aid the impact of white space. Also take into consideration the quality of the photographs, the placement of the text within the advert to draw the eye to the most important areas, the use of a strapline and a freer use of colour.

Of course a make-over can also take advantage of rethinking about the text, which images are more effective, updating of information, improvement of colour use, and the implication of marketing theories such as a strapline and incentives with a call to action. All these items and areas are fully discussed with you to obtain the best possible outcome.