| Marketing
material make-overs
What
is your business for – yourself or your customers? Would having
excellently produced marketing material ensure your customers notice
you more, read and absorb your literature, and then take action?
If
you're not sure whether your marketing material is doing its job,
give it that kick start it needs with a make-over. There are a variety
of techniques that can be applied to lift your leaflets, make your
networking stationery more noticeable, get your literature read
and your brochures browsed through.
Below
are two examples of makeover, to a leaflet and to an advert for
a magazine (the makeover is the second example in each case).
The
changes that are made are usually quite subtle and are not immediately
noticeable, but alteration is made to the positioning of text and
images, the words used (to the headline, strapline and content),
the use of white space for allowing the design to 'breathe', and
drawing attention to certain areas like the contact details.
What
you cannot appreciate here is the print quality, the improved photographs,
the kind of paper used, the correction of the colours – all
contributing towards a much better leaflet.
The
changes to the advertisements here are very subtle, but what is
not shown is the use of borders within the magazine page to aid
the impact of white space. Also take into consideration the quality
of the photographs, the placement of the text within the advert
to draw the eye to the most important areas, the use of a strapline
and a freer use of colour.
Of
course a make-over can also take advantage of rethinking about the
text, which images are more effective, updating of information,
improvement of colour use, and the implication of marketing theories
such as a strapline and incentives with a call to action. All these
items and areas are fully discussed with you to obtain the best
possible outcome.
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