Out of my comfort zone – large scale artwork!

Most of my work is centred around creating small scale designs for use on corporate or commerical promotional material, but from time to time I am asked to design posters and exhibition signage, which naturally needs to be on a much larger scale. This type of design has to approached in a different way and any small imperfections become much more noticeable and are also completely inexcusable. I am used to having an eye for detail, but on large scale projects it is essential to continually step back and assess the design from afar.

5m-Large-Format-Solvent-Printer-With-Spt510-Printhead-ZY-SK-5300-I was recently commissioned to produce large scale artwork for a client who was due to exhibit at a big trade show in London. Their requirements were simple;

– eyecatching.

– promote the brand using their logo, stock photos and mission statement.

– promote their products.

– stand out enough to be visible from every aspect of the exhibition hall.

– be colourful, bright, fun and most importantly memorable.

They had supplied me with files, which included copies of their logo, photos, wording etc and asked me to come up with two versions, so that they could use it for future promotional material. I was also asked to design some leaflets, which would tie in with the exhibition artwork and carry the branding throughout. As you can imagine, it was a very big project and one that would take some time, but also one that I could really get my teeth into and would look fantastic for my portfolio.

Round Exhibition Stand from 200m2 webI was really proud of the two designs that I came up with and the client was equally impressed. Printed on high quality photographic paper the artwork was both professional and quirky at the same time. I was also in charge of setting the artwork up on the day of the exhibition as they wanted to ensure that my creative flair was still put to good use. To be honest all I really did was deliver the backdrops and leaflets and then offer some advice as to where I thought they might be best placed.  The stars of the show, other than my beautiful designs of course, were the amazing 200m² . 200m² are one of the UK’s leading exhibition stand contractors and my client had hired them for their show.  Now these guys not only hire out fantastic modular stands to suit every possible requirement you can think of, seriously you’ve got to check out their website for the impressive array of stands, they also set up and pack away the stands for you.  This ensures that both themselves and the client are fully insured against public liability and for any unseen loss or damages to the stands. How great is that? I have never seen a bunch of people take such pride and work so hard on setting up what ended up being the most eye catching stand at the show, even if I do say so myself! The client was over the moon and the stand looked stunning. The criteria had all been met and best of all reports came back from the client that it had been their most successful show to date.

So, yes, designing on a larger scale than I was used to definitely took me out of my comfort zone, but as an artist that is what it should be about.  I thrive on the pressure of having to create something that is different to what I am used to and in actual fact I think it may have been my most enjoyable project so far.

Get more from your Floor!

Many businesses are eager to increase their brand awareness and as such want to come up with new and innovative ways of doing so.  One way of going about this in a subtle yet striking way is to have a carpet printed with the company message or logo.  This could either be as a carpet for the business premises or for use at exhibitions and trade events where a company is keen to stand out from the crowds. Using the latest in high definition printing technology, digital printing  companies offer their customers the chance to design and print their carpet to suit their own requirements.

timthumb.phpWith ever developing and improving technology, carpets can even be printed with images which look 3D. This carpet produced for Heineken is particularly effective and would certainly be a talking, wouldn’t you agree? And that is where it gets clever, because those customers that have been impressed by this carpet, will come away and no doubt share the story with friends. Word of mouth advertising that has cost Heineken simply the price of the carpet. Brand awareness right there!

It is crucial for the big brands and agencies to keep to high standards and they’re demands for quality are therefore incredibly high. This means that the carpet must be made of the highest quality material and be printed using the most advanced digital equipment. Many digital printing firms will also offer their knowledge and expertise of design to create a bespoke carpet for their clients. Colours must be as bright and accurate as can be and the clarity of any images used must be absolutely crystal clear.  There is no point having a company logo printed onto a carpet if that image is pixelated and cannot be read.

full_0909_ti_1Whilst we are on the subject of clarity, it is also absolutely crucial that the carpet you present to your customers is completely spotless. Any spillages, dust or dirt will detract from the main purpose of the printed carpet.  Images will be less noticeable, logos or wording may be unreadable and it will generally create an untidy sense, which may portray a bad business image. To create the best impression, always make sure you get your carpet professionally cleaned by a company such as Scimitar, who are experts in their field as well as being an Advanced Member of the National Carpet Cleaners Association, Woolsafe Fibre Care Specialist and are an IICRC Certified firm. You wouldn’t think to greet your customers dressed in scruffy jeans and t-shirt, so in much the same way don’t allow your carpet to greet your customers with dirt and stains.  First impression really do count.